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MAYBELLINE. SERUM LIPSTICK HOTEL

Category

Product Launch | Brand Experience | Experiential Marketing

Year

2026

Location

Mexico City

Rol

Head of Creative. Beauty & Lifestyle

Launch event for Maybelline’s Serum Lipstick, transforming Casa Castellar into a New York-inspired hotel experience with product testing, professional makeup, tarot readings, photo opportunities, DJ sets and lipstick customization.

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