ABOUT

Creative Director based in Mexico City, born in Costa Rica, I specialize in designing immersive experiences and visual narratives that transcend the ordinary for the music, cultural, and marketing industries.

 

Through my creative vision, I interpret with sensitivity their environment and essence, transforming those references into an aesthetic and cultural force that inspires change and makes history. I build narrative universes that evoke a genuine sense of belonging and strengthen the authentic connection between audiences and those who engage them, creating visual legacies that resonate over time.

 

My style integrates art direction, music, performing arts, fashion, and artificial intelligence, merging disciplines and digital tools to expand narrative and aesthetic possibilities. I work seamlessly across physical, digital, and hybrid environments, adapting each project to connect on multiple levels.

 

I draw inspiration from cultural richness, the sensory world, and the intersections of entertainment, technology, popular culture, and nature, developing projects that evoke emotions, spark conversations, and celebrate human connection.

 

My work bridges collaborations with globally recognized brands, influential music artists, and leading cultural institutions. I thrive on partnering with multicultural and visionary teams to craft experiences that not only transcend boundaries but also spark innovation and resonate deeply with audiences worldwide.